Xyston Solutions’ personnel have an array of public affairs experience having served as advisors and counsel to senior military and civilian leaders at all levels to include major military service component command headquarters, military service headquarters in Washington DC, and in the Office of the Secretary of Defense. We have provided installation-wide news and events reporting and information, as well as in-depth analysis and written key White Papers for senior level defense officials. We have also created a variety of written material for several federal and private sector publications.
Our experts have formal media training and, with years of practical experience, they have developed strategic messaging that merges national-level, service-level, and individual unit messaging into coherent focused themes that articulate key messages to target audiences across the full range of traditional and social media platforms. From writing strategic level speeches to developing multimedia presentations that were hosted on web-enabled platforms, Xyston Solutions’ experts have a unique blend of education and real world experience. With a specialty in existing and emerging social media platforms, Xyston Solutions has experience with the speed of viral social media messaging and has developed tactics and techniques to shape and influence the pace, direction, and perception of messages in this domain.
Contact us to discuss your public affairs needs.